6 Steps To Launch A Fashion Brand Online.

If you don’t learn how to launch your fashion brand online now, you’ll miss the digital boom of 2020.

Stop guessing & follow our 6 step process taking you from idea validation to online launch. We will guide you every step of the way.


Have you always wanted to launch your own fashion brand but heard yourself saying

How can I launch a profitable fashion brand? I have a great idea but don’t know how to make money.

How do I source and manufacture my collection? How do I know which country and manufacturer to choose?

What is involved in setting up a business? I have no idea about how to register a trademark or what it takes to become a business and not a hobby?

Will I need funding? If so, how do I find a financial investor? How much money will I need to launch?

How do I build a brand? I have a great brand name, what else do I need to do?

Where can I find a good business plan template? & how do I fill it in?

We totally get it! There are so many steps you need to complete to launch a fashion brand online. But don’t worry we have condensed our 8+ years direct experience in fashion eCommerce into an easy to follow a 6-step process.

Learn how to launch your fashion brand online with Unzipped, we will be there every step of the way.

"Just imagine by this time next year you will be running your own fashion brand!...."


Success stories.

Iysi Soriah.

I’m working on my collection and modest fashion blog whilst taking the course. Because of the course, I’ve learnt better ways to launch my brand!

I must confess Carly the course is very detailed and isn’t something that can be rushed and I love that! The course has made me realise there are a lot of areas I need to research on for my company to remain relevant.

It’s a wonderful course!


Jenny B.
Un-disclosed till launch.

The Unzipped Course was great. I loved the style of teaching, everything was very easy to learn, with really informative content and workbooks. The most useful lesson I learnt from the course was really homing in on what my niche was in the market and how to position that. From there I developed so many ideas to make my business stand out. I feel that I now have the confidence and tools to launch and grow my fashion brand online.

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Who is this course for?

It is for fashion entrepreneurs who:

  • Have an idea or even a brand name but don’t know how to make it into a business and launch an online fashion brand.
  • Want to produce their first collection. You will learn how to plan an eCommerce collection, build your collection creating tech packs, through to sourcing and finding a manufacturer to produce your first collection.
  • Want to learn the business side of running a fashion brand. You will learn how to create a business plan, how to forecast a sales budget and how to set up all business operations.
  • Want to build a brand and an online presence. You will learn what it takes to build a brand, covering personality, logo and website design. Taught by Ooze Studio you will learn effective marketing methods to build brand awareness.
  • Have an interest and knowledge about fashion. You don’t have to have a fashion degree or experience in the fashion industry to take this course. The course has been created as an easy to follow guide, covering a wide variety of topics, some that will require an intermediate level of learning. It is designed to take you on a journey from idea to launch & scale.
  • Want to get an actionable plan. From the start to finish of the course you will have a master workbook, complete with 50+ templates, checklists to support your learning and enable you to launch your fashion brand online.

"When it comes to launching a fashion brand, this course really does cover everything you need to know."


What’s included? What am I going to learn?

> Master workbook for containing 50+ templates and checklists, including a business plan template. Document your brand’s journey and build your strategy with key focuses as you learn, all documented in one place. Based on student feedback, a master workbook is something that they really value.

> Understand what it takes to run a profitable brand. In this course, we will teach you how to use your P&L template, how to build a budget as part of building a sales plan. We will also teach you industry lessons on how to manage your cash flow.

> Proven eCommerce growth methods. We will not only guide you every step of the way to launching your brand online, but we will also teach you how to grow your brand to a global audience and increase your sales and business size as soon as you launch. Throughout the course, we will teach you how to set up your brand to be a global brand giving you the ability to sell worldwide when you’re ready.

> 2 guest speakers! You will not only learn from a brand launch expert but you will also hear from marketing and social media campaign experts, who will share with you their proven methods in which you grow your brand’s awareness pre and post-launch.

> We use several different teaching methods to ensure every lesson is understood and digested by all. Either through video, guides, checklists, templates or quizzes, we’ve got you covered! &  don’t forget we have a 24:7 ask us anything helpline too.

Short & sweet, here’s the 6-step process:

Step 1 = Find your niche in the market.

Step 2 = Plan your collection.

Step 3 = Design, make & ship your collection.

Step 4 = Manage your business.

Step 5 = Build and launch your brand.

Step 6 = Grow your brand to a global audience.

The aim of the 6-step process is for you to complete each step and the project work, before moving onto the next so that by the end of step 6, you will be ready to launch and have actioned the finished product!

How good is that!

Top 3 reasons why you should launch your fashion brand online.

  1. Ecommerce is the fastest-growing sales method worldwide vs owning a retail store. Launch your fashion brand now, before the market is saturated and get noticed by a global audience. 
  2. Why earn money for someone else? Be your own boss, own your own fashion label and get recognised for your talents.
  3. Haven’t you always dreamt of global recognition? Imagine your brand’s name selling in London, NYC, Paris, Melbourne. It is possible through global eCommerce! Unzipped can connect you to the world through this course.

Meet Brand Launch Expert Carley Johnson.

Hi, it’s Carley here! I am so excited to take you on a launch journey! This course has been jammed packed with lessons I have learnt over an 8+ year career in fashion eCommerce, not to mention 15 years in retail! I have learnt the mistakes so you don’t have too. I am an expert at launching fashion brands into global eCommerce. Why? Because I have a proven background in sales strategy, and I love finding growth methods for brands.

Career achievements:

  • I have worked in NYC, London and Melbourne for well-known fashion brands. 
  • I have grown accounts from launch to maturity, surpassing sales expectations into $M+ revenue.
  • I am connected to over 30+ global fashion wholesale eCommerce platforms.
  • I built my own fashion business from scratch in 2019 so I know what it takes to build a business.


As featured in:

Here are the 6 steps to launch a fashion brand online in detail.

Fact – Each module is broken into easy to follow steps. Each step is broken down into bitesize lessons.

There are 30 micro-steps in total with over 100+ lessons.

Step 1 - Find your niche in the market.

This module is all about ensuring that you have a unique product, to ensure that your product has the best possible opportunity to sell and succeed upon launch. To do this, I will teach you how to read the market, and seek opportunities as well as learn about your target consumer and their personality traits. The goal of this module is to validate your idea.

Lesson 1 = Identifying market demand.
Lesson 2 = What are your competitors doing?
Lesson 3 = How to price your product competitively.
Lesson 4 = How to validate your idea.
Lesson 5 = What is the best channel for you?
Lesson 6 = Who is your target audience?
Lesson 7 = Add research findings to your business plan.


Step 2 - Plan your collection.

This module is about planning your range before investing a cent in designing and source. I will teach you all of the considerations you must consider in building a successful eCommerce range. We will cover categories, body size and how to build a range plan. You will learn what a global buying calendar is and how this influences your collection. The goal of this module is to complete a range launch strategy, covering your range plan and all critical dates you need to follow for an on-time launch.

Lesson 1 = Market considerations that will influence your range.
Lesson 2 = How to range plan.
Lesson 3 = Set a launch plan and create a critical path.
Lesson 4 = Add planning conclusions to your business plan.

Step 3 - Design, make and ship your collection.

This module will teach you how to realise your plan and produce a collection. You will learn how to design, source, cost, make, package and ship your collection. Most importantly how to produce a collection that you can afford, how to cost and negotiate are critical lessons. The goal of this module is you will have the tools and recommendations to produce your collection.

Lesson 1 = Start designing your collection.
Lesson 2 = Sourcing guidance.
Lesson 3 = Find a manufacturer & learn how to cost.
Lesson 4 = Sampling and the fit process.
Lesson 5 = Packaging guidance.
Lesson 6 = How to ship your collection.
Lesson 7 = Add costs to your business plan.

Step 4 - Manage your business.

This module will teach you how to run a business. You will learn how to build a budget and how to run a profitable business. The goal of this module is to complete the business plan for your brand.

Lesson 1 = How to create a budget.
Lesson 2 = Cash flow management.
Lesson 3 = Financing options for fashion brands.
Lesson 4 = Finalising your business.

Step 5 - Build and launch your brand.

This module will teach you what it takes to build a brand and realise your vision. Once you have built a brand you will then learn several marketing methods in which to build your online presence. The goal of this module is becoming a brand and launching your product online.

Lesson 1 = Bringing your brand to life!
Lesson 2 = Build an online presence.
Lesson 3 = Place your order.
Lesson 4 = Soft launch your brand.


Step 6 - Grow your brand to a global audience.

This module will teach you how to scale your brand, covering several diverse growth methods. The aim to grow brand awareness and increase sales. The goal of this module is to give you the tools and focus to look beyond launch and to ambitiously grow your business from day 1.

Lesson 1 = Growth methods to increase sales and brand awareness.
Lesson 2 – Listen to data & demand and you will grow.
Lesson 3 = Improve and refine your customer service (CS).
Lesson 4 = Grow your brand by growing your team and network.

If you join today you’ll also receive instant access to these 4 bonuses worth AU$1,585!

+ 30-minute discovery call with the course writer and expert. 

+ Unzipped closed Facebook group to meet fellow fashion brands.

+ Expert guide on how to make your fashion brand stand out online. 

+ 3hrs coaching 1 on 1 session to use upon completion of the course.

365-day money-back guarantee.

Our 365-day guarantee gives you a full year to try out the course, risk-free. We are so confident that you will get the results that we give you an entire calendar year to complete the course and implement the teachings. By the end of completion, if you’re not happy with the results and still don’t know how to launch a fashion brand online, we will give you a full refund. Gain full details in our course T&C’s section under ‘guarantee’.

What our community thought about the course:

Beccy Catherine.
Un-disclosed till launch.

I have fully completed your course, quite quickly actually, I think that’s because I spent a lot of time Indoors more than usual due to lockdown

I’m actually launching my own brand soon, so your course will definitely help!

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Danni M.
Toni Bianco.

Unzipped Fashion Courses taught me everything I needed to grow my fashion brand, which has launched and is selling successfully. I’ve also been able to apply my new skills to my position at Tony Bianco. Highly recommend the courses.

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Course Fee.


Early Bird Access

Buy for $98 before it goes back to full price $298 and learn how to launch your fashion brand online!

Real-life return on investment (ROI)

Per hour cost of using Unzipped’s extensive course. We have included over 70 hours of learning materials!

The immediate return on investment (ROI) you’ll receive from gaining access to this course and its materials.

Tap into a market with consumers spending $3.5 billion a year!

What you’ll get when you sign up to launch your fashion brand today.

6-step easy to follow training modules, also available to download.

100+ in-depth video lessons.

3 expert teachers in branding, marketing and brand launch.

Master workbook, with over 50+ templates and checklists.

Instant access to the members-only Facebook group.

3hrs free 1 on 1 coaching.

365 days money-back guarantee.

Unzipped 24:7 customer service.

Do you want to spend another few months (years!) trying to "figure it out" or do you want the guidance to be able to launch your fashion brand online asap?.

Got any questions? Here are our FAQs.

Yes. This course works for both people with or without an idea. This course will teach you how to find gaps in the market, therefore presenting ideas to you. This course would also verify your idea is you did have one. This course is designed to teach 6 individual steps, packed full of lessons on how to launch your fashion brand online only when you are ready. Each student can be at a different part of their brands’ journey, either way, the same teachings apply to all.

Yes. Module 1 specifically will teach you how to do that. Module 1 purpose is to teach you how to research, take data from the market and your consumers to then validate your idea. Across the complete course, the aim is to validate your idea, by taking you on a step by step journey until you have built your business plan. This happens at the end of module 4.

No. It is not a requirement for this course. I would encourage that each student, has the knowledge and understanding of the fashion industry, either through their current job, work experience or previous study. This will only help you along the way! If you have zero knowledge about fashion, but a good idea I would encourage you to take this course and use Unzipped Consultant services along the journey to cement your learning.

This course won’t teach you how to draw or how to pattern cut. However, I would say if you are taking this course, you are showing signs of being an entrepreneur as you either have an idea or the drive to set up your own business, therefore you are already a creative! It is now a case of taking your creative idea and applying it to the business principles involved in launching your fashion brand online. You will learn how to range plan, how to cost your range and how to produce it using our lessons and templates. Check module 3 lessons for further breakdown.

Yes. It is designed to take you on a journey, a journey of every step you need to take to launch a fashion brand online. Each step will then require a lot of work and further research on your part, therefore together with our step by step course and your drive by the end of this course Yes you will be able to launch a fashion brand online.

I would say that this course isn’t a simple step by step guide, each step requires you to think, and we will really challenge you to consider your strategy, to ensure you build a successful brand and business.

If that sounds intense don’t worry! We have over 50+ workbooks, including the essential pre-launch checklist! The course is built to guide you every step of the way, you’re not alone. 🙂

No. This is not the main aim of this course, the focus is on building an eCommerce business. Regardless of the lessons you learn in module 1-4, are all about finding your niche, planning, designing and finalising your business plan and collection. All of these lessons can be used with either an eCommerce or a physical store. However, the course will not teach you how to plan to SQ/FT of a store, but how to plan to an eCommerce market.

Yes. In module 4 specifically, but also module 3 when you learn how to cost your collection and calculate your collection margin. This course will give you tips and methods on how to manage your cash flow, ensuring you manage your expenses through to launch. Also, module 4 focuses on finalising your business plan and teaching you how to gain financial investment if applicable to you.
By the end of the course, you will have a sales plan and the methods and tools in which to apply with the end goal of being a profitable fashion brand. It is in your control to make this happen!

As your teacher, I will share with you the industry lessons that I have learnt built up of over 8+ years of fashion eCommerce experience and 20 years of retail experience. The lessons I will share have been learnt from both failure and successes, but that makes me a rounded teacher for you. I have worked with numerous fashion brands over the last decade, with the main aim being to launch their fashion brand online. If I have successfully done this for others, I can teach you how to do it for yourself. Global fashion eCommerce is my passion, and I can’t wait to help you launch your fashion brand online!

Yes. Through completing module 1-4 you will have a final formal business plan at the end, using the Unzipped business plan template. This will then give you the ability to approach investors (if applicable) but also you can use this business plan to inform new team members about your strategises. It is essential for all new businesses to have clear focuses and goals, that is why we focus on teaching you 60+ lessons over module 1-4, in which to build the best business plan.

The final step of the business plan is to build a sales plan. Module 4 is all about managing your business, of which we cover finance, business set-up for example trademarks etc. We love the business side of running a fashion brand, so don’t worry we’ve got you covered!

Yes. Module 2 will teach you about the meaning of sustainability in the fashion world, but more specifically about what you need to do as a fashion brand to sustainably launch online. It is a fast-evolving topic, so we recommend that if you’re passionate about it, sign up to newsletters and follow relevant brands now. (don’t worry we cover it all in detail in this course)

Of course! Unzipped guarantee covers students that after 365-days and only when they have 100% completed the course, when they are not satisfied with the course and are still clueless about how to launch a fashion brand online. Upon hearing your reasoning and agreeing to it, we will only then give you a refund.

We really do ask all students that you truly give this course a go, and apply all methodologies to your idea. The course requires input on your part to apply the learnings to building your own business. We are here to support you every step of the way, that’s why we have also included 3hrs free consultation, to help you once you’ve completed the course.

As soon as you enrol and pay you will gain immediate access to the whole course, all content and extras, including access to the Facebook group.

As soon as your payment is confirmed you will be sent a link to access the course and you can follow this link whenever you are ready to.

No. You can start and finish the course whenever you like. There is no pressure from us, you are in control of managing your time and commitments. Either way, you will have lifetime access to the course.

How do I book my consulting sessions upon completion of the course?
Upon completion of the course email hello@unzipped.co with the email title: Course completed ~insert your full name~. In the body of the email, please state when you completed the course and feedback. As soon as we receive this email you will be sent a virtual calendar for you to select your 3x 1hr each consultancy appointment.

Cancellation and variation policy found here.

Yes, we believe so. Now more than ever eCommerce is booming, and there is less and less resistance to those wanting to shop online. Now would be a good time to launch an online business and tap into the growth. Here are some statistics to help:

  • Ecommerce is booming +15% year on year. (Statista)
  • Amazon just hired an extra 100,00 workers in a matter of weeks.
  • Shopify recently reported that their platform is now handling black Friday levels of traffic daily.

Yes! That is the beauty of online, you can be anywhere in the world for this course and your business to work. As long as you understand English and have a good internet connection!

365-Day Guarantee

I’m ready to launch & grow my fashion brand!