Forever New strategy was global expansion and Unzipped aim was to deliver this ensuring profit and success for Forever New by using the full service offer. Unzipped and team, tested new markets for Forever New via wholesale, which has minimal cost, therefore a healthy bottom line for FN.
Over the 2 year journey there has been many successes, and also many tests for the brand, which have learnt lessons for the brand. For example; which operating model suits them best, geographically where their brand is loved. Forever New now has its results and can concentrate on investing into these global markets.
Workshop spanning 6 months to implement change to their retail business, making Forever New think like a wholesale business. Individual workshops involved specific team work, by department. Topics covered and implemented were:
- Compliance within manufacturing and logistics.
- Logistics: how to deliver product in a wholesale way.
- Pricing model by country. Hedging ex.rates, competitor analysis.
- Creative – on-boarding a dedicated design team for wholesale.
- Buying; process change, introducing wholesale into the ways of working.
Further project scope:
- Wholesale commercial negotiations.
- Project management. Milestones for growth.
- Driving all new business leads and on-boarding the below platforms as listed on the project outcomes.
- Working with a dedicated design team to design an exclusive range for the wholesale market.
- Recruiting the current wholesale team, growing from 1 to 8 team members over 2 years
“We want every moment—no matter how big or small—to feel like it belongs to Her. Like she owns it. Wherever she goes, we give her the self-belief and confidence to make the seemingly insignificant, unforgettable.”
- Launched on ASOS in 2017.
- Launched on Zalando and Zalora in 2018.
- Launched on all these marketplace platforms in 2018: Amazon AU, US & CA, Nisnass and La Moda.
- 3rd party ecomm growth from 1st year FY17/18 +70%, driven purely by wholesale.
- 2nd year of trading in wholesale FY18/19 +58%, driven purely by wholesale.