There are 2 key ways in which to grow your trade following COVID-19.
1. Innovation: both product and service.
2. Acting on data and demand.
Data changes daily and demand is driven by what restrictions are imposed to deal with Covid 19, therefore you need to become an adaptable brand reacting to this data. Being adaptable will enable success. By following my fashion consultant’s tips and advice you can protect your brand during the crisis.
COVID-19 has accelerated the inevitable. Ecommerce is now the chosen method for most shoppers to purchase goods globally and the demand is set to increase.
In this article, I will focus on giving you my fashion consultant’s tips to improve your digital store. I will focus on future sales methods of your product, and the evolution of your brand into the new world of digital retail.
In this post, I will explain the specific eCommerce criteria within each planning process that I have implemented during the past 8+ years. I have worked with both UK & Australian brands to launch their businesses onto the global market using platforms such as ASOS, Zalando, Nordstorm, Zalora, The Iconic. This experience means I know what a fashion brand needs to consider before launching onto the market.
You might be a fashion entrepreneur with an idea or you might be a fashion brand, either way, it is crucial to triple verify your choices by following the prompts within this article. These prompts could be completely new considerations, so I encourage you all to continue reading and verify your idea before progressing further.
If you want to become a global fashion brand, you must launch your product on more than one channel. The greater the reach, the greater the exposure; the strength of your product will sell your stock, and you will gain new customers with a global following.
There are 3 main channels a new fashion brand should use to launch, ideally in the first year. This is because they are the best way to launch your product globally plus you will learn very quickly where your product sells; who your global customer is. This will mean that the next range can be adapted and created for your target customer.
The coronavirus struck at the start of the AW20 buying season, effecting most catwalk shows. All saw and felt this and this will continue to have knock-on effects.
How will this effect be felt?
Over the last 10 years, I would say these are my favourite and most important changes you need to learn now before launching into wholesale.
This is a titillating read, where I am giving you 8 amazing tips, learnt from 2 well-known global fashion brands. I have learnt all the lessons for you, to ensure you a success in wholesale.
You need to know these top 5 tips in which to grow your brand in today’s challenging climate.
I have built my consultancy up of nearly 20 years of retail experience and 10 years of fashion eCommerce experience, helping numerous brands grow globally. Making these tips really valuable to you. They are tried and tested methods, ready for you to adopt.
I would encourage you, the brand, to work through the topics in this post first, to ensure that you are clear on exactly what you want so that you can convey this message clearly to the consultant in your first appointment.
This advice stands for any type of appointment. Coming prepared will save you time and money and deliver a faster result.