Initially, your focus should be on which market; country or countries, you want to launch in. Following this decision, only then so should you consider the right sales channel and method for your fashion brand.
Read on to learn what sales channel is right for your fashion brand.
Every business can beat the downturn/pandemic. This video by Jesse Mullins of Ooze Studios discusses what you can do to #thrive not just survive.
Have you pivoted to meet the change in your customer’s habits? Leave your comment at the end of this post.
Branding is often thought of just a logo; it is so much more. It’s a defined way in which you communicate with your audience. Your branding will be a fundamental element that attracts new customers and makes current customers stay with you.
Read on to learn how to brand your fashion line.
A guest post by Oliver Ranck, co-founder of Future Neutral.
In this post, Oliver references his first had experiences of global warming and how this shocked him into building a business that will make a difference. Learn how to carbon off-set your checkout!
This weeks interview was with Justin Gauci, founder and lead consultant of Blue Horizon Consultancy. A consultancy that is focused on business analysis for a wide range of industries. Justin discusses financial planning for fashion startups; by the end of this interview, we promise that you will feel at ease with this task!
Justin has worked in finance for 10+ years and most recently launched his own digital business. He will call on all of these experiences in this interview.
Most fashion brands customer journey starts with purchase. So what’s next? How should you be keeping that customer engaged and in love with your brand?
We believe emails are as precious as diamonds! You should keep them stored somewhere safe and look after them for life! Never forget your customer journey is yours to shape, read on to learn what are the 12 newsletters fashion brands should be sending.
This weeks interview was with Jesse Mullins, founder and director of Ooze Studios an ROI focused digital marketing agency. Jesse discusses marketing strategies for fashion startups and how to make the best bang for your buck!
Jesse is a serial entrepreneur and within his interview, he also shares key success tips for those just starting out.
I strongly believe that a good negotiator is someone who applies solid negotiation skills to a wealth of product knowledge.
In this blog post, I will call on lessons from Chris Voss a lead negotiator for the FBI, as well as, my 8+ years direct experience negotiating new wholesale & marketplace accounts for New Look and Forever New.
This weeks interview was with Kate Kikano founder of TKD Lingerie, a lingerie and swimwear brand specialising in D+ cup collections, that is based in the Middle East.
Kate talks through how she managed to launch her own boutique business with no previous retail experience aside from a solid background in optometry customer service. She covers key topics like; recruitment and the importance of having a team, brand values and why brands should consider launching eCommerce platform to support store sales.